Staff Reporter
Ferrari’s chief executive, Benedetto Vigna, announced on Thursday that the luxury automaker is actively engaging in “scenario planning” to address the potential impacts of U.S. tariffs on European car manufacturers.
“We are in a scenario planning phase to manage as best whatever happens,” Vigna stated, although he did not disclose specific strategies being considered.
As the auto industry grapples with the implications of tariffs—particularly given the interconnected global supply chains and significant manufacturing operations in North America, especially Mexico—Vigna emphasized the importance of vigilance.
“We are watching what’s going to happen in the next month, next weeks… we are all in the same boat regarding tariffs,” he observed.
Earlier this month, the implementation of tariffs for auto companies that currently comply with the U.S.-Mexico-Canada Agreement (USMCA) was postponed until April 2.
Although analysts predicted potential challenges for many in Europe’s automotive sector, they expect Ferrari may be somewhat insulated due to its unique position.
The company, which exclusively manufactures its vehicles in Italy, is believed to be well-equipped to pass any increased costs on to consumers.
In addition, Vigna confirmed that Ferrari is on track for a significant milestone: the unveiling of its first fully electric vehicle later this year.
The launch is set for October 9 at Ferrari’s headquarters in Maranello, Italy. The upcoming electric model is part of a broader plan, with six new models scheduled for introduction this year.
