Staff Reporter
BMW (ETR:BMWG) is set to incorporate artificial intelligence developed by DeepSeek into its new models in China later this year, CEO Oliver Zipse announced at the Shanghai auto show on Wednesday.
Zipse highlighted BMW’s commitment to enhancing its “AI partnerships” for vehicle integration in China, as reported by Reuters.
However, the specifics of how BMW will implement AI—whether in smart driving features, driver assistance, or safety systems—remain unclear.
His remarks come amid a growing emphasis on AI in self-driving technology, with several Chinese electric vehicle manufacturers recently unveiling plans for such innovations. EV giant Tesla (NASDAQ:TSLA) has also identified autonomous vehicles as a crucial area for future growth.
China’s advancements in AI received renewed attention following the launch of DeepSeek’s R1 model earlier this year, demonstrating that Beijing remains competitive in the AI sector, despite challenges in accessing the latest AI chips.
China maintains rigorous regulations on AI and data security, necessitating that foreign companies collaborate with domestic enterprises to comply with data and cybersecurity laws.
Recently, Apple (NASDAQ:AAPL) has been observed collaborating with major internet firms, including Alibaba (NYSE:BABA), to introduce AI features on its devices in the Chinese market.
