DEKRA: A Century of Excellence and Future Growth
As DEKRA approaches its 100th anniversary, the company stands on a solid foundation of resilience and innovation. With a remarkable achievement of surpassing EUR 4 billion in sales for the first time in its history in 2023, DEKRA is poised for continued growth as it enters a new era. The company’s core business in Testing, Inspection, and Certification (TIC) has shown impressive performance, with a turnover increase of over 7% in the first ten months of the year. This article delves into the factors contributing to DEKRA’s success and its optimistic outlook for the future.
Sustained Sales Growth Amid Challenges
During the annual review held at DEKRA’s headquarters in Stuttgart, CEO Stan Zurkiewicz expressed optimism about the company’s future. He anticipates a mid-single-digit increase in sales for 2024, despite facing challenging external conditions, including a recession in Germany and a persistent shortage of skilled personnel across Europe. The TIC business, which encompasses a wide range of services, has proven resilient, with all areas contributing to the overall success. However, the temporary staffing segment has seen a decline, particularly in Germany, due to the economic contraction and the ongoing crisis in the European automotive industry.
Regional Performance Highlights
DEKRA’s growth is not confined to its home market. The company has reported high single- to double-digit growth across various regions, including the Americas (approximately 14%), North-West Europe (around 9%), and the Asia-Pacific region (also around 9%). In Germany, the core business has experienced a growth rate of about 7%. This broad-based success highlights DEKRA’s ability to adapt and thrive in diverse markets, leveraging its expertise in TIC services.
Embracing New Strategic Business Fields
A significant driver of DEKRA’s growth has been its strategic focus on emerging business fields such as future mobility, sustainability, cybersecurity, and artificial intelligence. These areas are not only relevant to current market demands but also align with global trends towards innovation and responsible business practices. By investing in these sectors, DEKRA is positioning itself as a leader in the TIC industry, ready to meet the challenges of tomorrow.
Looking Ahead: A Century of Commitment
As DEKRA prepares to celebrate its centenary in the summer of 2024, the company remains committed to maintaining its growth trajectory. Despite the potential for volatile geopolitical and economic conditions, DEKRA expects to achieve another mid-single-digit turnover growth in its anniversary year. This forward-looking approach reflects the company’s resilience and adaptability, qualities that have been integral to its success over the past century.
Conclusion
DEKRA’s journey over the last 100 years has been marked by innovation, resilience, and a commitment to excellence. As the company enters its centenary year, it does so with a strong performance in its core TIC business and a strategic focus on future growth areas. With an optimistic outlook for 2024 and beyond, DEKRA is well-positioned to continue its legacy of leadership in the testing, inspection, and certification industry. The upcoming anniversary not only celebrates the past but also sets the stage for a promising future, reaffirming DEKRA’s role as a vital player in ensuring safety, quality, and sustainability across various sectors.
