Demand for Tesla’s Cybertruck has taken a major hit in the second quarter of 2025, with sales plummeting by 51 percent year-over-year to just 4,300 vehicles, according to data from Cox Automotive.
Fortune reports that the Cybertruck’s steep price, coupled with issues in build quality, has contributed to this sharp decline. This raises concerns about its ability to surpass the 2024 sales figure of 39,000 vehicles. Instead of widening its lead over rivals like the Ford F-150 Lightning, Tesla’s Cybertruck sales have dropped significantly.
In December 2023, Tesla’s design chief, Franz von Holzhausen, announced that the company had collected deposits for over 2 million orders, enough to sustain production for 16 years. However, the reality has fallen short of the initial excitement surrounding the Cybertruck. The high price and quality concerns have turned off potential buyers, leading to a notable drop in demand.
Tesla has opted not to disclose detailed sales figures, possibly to mask the extent of the electric pickup’s disappointing performance. The notable 51 percent decline in Q2 sales, as reported by Cox Automotive, suggests that the Cybertruck is struggling to meet expectations in a competitive electric vehicle market.
The electric pickup segment is becoming increasingly crowded, with established players like Ford and General Motors launching their own models, such as the F-150 Lightning and the GMC Hummer EV. These competitors leverage decades of truck-building experience to offer more affordable and reliable options, intensifying the pressure on Tesla’s Cybertruck.
